Resetting to Subdomains
This post assumes some intermediate understanding of using .htaccess files, mod rewrite, and website structure.
After several months of launching my main website, I took a good hard look at my traffic and Google ranking. I soon noticed some major problems with the way the site was structured and how Google was treating my content that would only increase with time. In order to strengthen my rank, and better divide my website's content into manageable entities, I decided to utilize subdomains.
Previously, my website was divided up by simple folders, and the URLs reflected this. My waterfall site was under jacobemerick.com/waterfalls, and my blog under jacobemerick.com/blog. However, search engines still see all of this under one domain, and this started to create a very large and diverse range of content types under jacobemerick.com. My page rank was suffering simply because I had everything from web development blog posts to waterfall photo and information under a single domain. Also, as I would like to continue to diversify the services offered by my site beyond the current four sub-sites (blog, portfolio, map, and waterfalls), this problem would increase over time.
A subdomain is simply an extra word in the domain name that separates it from the main domain....
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